The Internet as a Marketing Tool
How your business can benefit from an Internet Presence.
http://www.ecommerceadvisor.com/articles/dobiz.html
The Top 10 Internet Marketing Blunders
Views from marketingchallenge.com about the top ten e-marketing
blunders.
http://www.marketingchallenge.com/articles/blunders.html
Roles of marketing
As marketing developed, it took a variety of forms. It was noted
above that marketing can be viewed as a set of functions in the
sense that certain activities are traditionally associated with
the exchange process. A common but incorrect view is that selling
and advertising are the only marketing...
http://www.valuabletips.com/intmk.htm
Kill The Counter and Start Tracking!
Once you learn some information about your visitors, you can easily
change your business to benefit their needs, and by doing this,
you will increase your sales!
http://www.imsnewsletter.com/stats.shtml
Effective Web Marketing
Tips to help you get better results
http://www.ecommerceadvisor.com/articles/webmrkt.html
How to Start and Promote Virtually Any Business, Product or
Service on the Internet"
In this article, the author discusses how he increased traffic
to his website 400% in less than a month.
http://www.marketingtips.com/tipsltr2.php3
Electronic Commerce Framework, Opportunities and Risks
This article discusses how costs, availability of product and
price information and delivery are the important factors that
influence economic behaviour.
http://www.naradonline.com/techno/disptech.php3?cat=4&id=2
Privacy: E-Firms Just Don't Get It
If the industry really wants to avoid mandatory rules and gain
the trust of its customers it will have to do a much better job
of policing itself.
http://www.latimes.com/print/metro/20000529/t000050954.html
E-Mail: Your E-Commerce Ally
Use e-mail as an effective tool for marketing your business. However,
avoid the golden rule of e-mails: no spamming! http://entreworld.lycos.com/Perspectives.cfm?ArticleID=82
Escaping the Cult of Click-Through
How to use a combination of cookies and surveys to measure
branding success with much greater accuracy and relevancy than
the standard banner ad measure of click-through. 'Click-through
as a measure of branding success can be completely misleading.'
http://www.searchz.com/Articles/0726993.shtml
"Be The Brand!"
To build your brand identity online, pay attention to the entire
user experience. Key elements of the experience: service, lots
of information, easy navigation, usability (test for it), core
values, and relationship building.
http://www.searchz.com/Articles/0728992.shtml
